It is neither a signature of any senior executive nor a collective employees’ signature and even not a collection of individual signatures of all employees. You may wonder if it is a logo? We answer: “no”, it is more than a graphic image. “Is it a name?” — you try to guess. Could be, but autograph is not only a name. Brand? Possibly yes, but just to a certain extent as the corporate signature does not create an emotional value that you usually pay more. A trade mark? The answer is no, it does not relate to a sales turnover. And the last try — positioning? Autograph does not emphasize unique products or services of the company. What is the corporate signature then?

The corporate signature is a ‘business card’ of the company, that is created with the help of different methods depending on company’s needs and its market place.

It is a communication project that is not easy to replicate or copy for it expresses the company’s individuality. The corporate signature embodies the positive characteristics of the company and its achievements.

You have a beautiful logo, the best among all competitors, but the clients prefer others. Despite your expensive brand, the clients choose your neighbors’. You have a big name but the clients are not loyal to you either. You produce unique products but the market likes standard solutions. If you want to enter the highly competitive market, your corporate signature is a tool you need to use to be immediately identified by others as a decent player. If you have a task to stand out on the market, corporate signature will make your company famous among your target audience.